RRGR MYEZShip
Delivering a New Visual Identity


Delivering a New Visual Identity: How We Helped RRGR MYEZSHIP EXPRESS JA Stand Out in a Crowded Logistics Market

Introduction

RRGR MYEZSHIP EXPRESS JA is a logistics and shipping company operating in St. Ann, Jamaica. They provide a range of services including online purchase, package tracking, and delivery. I was approached to create a brand identity that would encompass the company’s niche and help them stand out in their market.
The goal of the project was to create a consistent visual system and a logo that would be versatile and unique, while still effectively communicating that the company shipped big and small packages and was safe and reliable.

Scope of work

I began the project by conducting extensive research into the shipping and logistics industry in Jamaica. Based on this research, I developed a visual system that would be consistent across all of RRGR MYEZSHIP EXPRESS JA’s marketing materials.
One of the biggest challenges during the project was coming up with a single icon to represent the brand. I wanted to create a mark that was versatile and unique, but still conveyed the idea of shipping big and small packages in a safe and reliable manner.

Creative process

The creative process began with sketching and mood boarding in order to get rough ideas down on paper. I then took the rough drafts into Illustrator for further exploration. From there, I presented the client with two preferred options, along with mockups of how the logo would reside on branded materials.
The final logo design featured a bold, sans-serif font in green, with an icon that represented a package in transit. The icon was designed to be versatile and could be used on its own or in conjunction with the company’s name.

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